Catalog

Business Management & Leadership Courses

BUS 175R Topics in Business (0)

BUS 201 Intro to Financial Accounting (GE) (3)
Introduction to principles that underlie the generation and basic analysis of financial statements. Core topics include measuring, classifying, and reporting economic data; assumptions, limitations, and relationships of financial elements; and accounting for items such as inventory, accounts receivable, equity, bonds, and capital investments.

BUS 202 Intro to Managerial Accounting (3)
Introduction to principles that underlie the generation and use of internal accounting information. Core topics include cost analysis and allocation systems, budgeting and control processes, investment and decision analysis, and performance and quality measurement. Prerequisite: BUS 201.

BUS 207 Introduction to Business (3)
Practical, broad-brush survey of business principles and practices including forms of business ownership, management and organization, information systems, finance and investment, human resources, marketing, and operations management.

BUS 226 Personal and Family Finance (3)
Personal financial management topics, including consumer debt management; education, automobile, and home loans; retirement and other savings and investment instruments; insurance; and personal wills.

BUS 275R Topics in Business (3)
Topics in business.

BUS 301 Business Law (3)
Sources of law, the court system, the constitution, crimes, contracts, sales, risk of loss, negotiable instruments, bankruptcy, agency, business organizations, real property, leases, and decedent’s estates. Prerequisites: Core I of business major.

BUS 323 Professional and Organizational Communication (3)
Development of written and oral presentation skills in an organizational setting. Prerequisites: ENG 120 and junior or senior class standing.

BUS 333 Principles of Marketing (3)
Study of the principles, methods and behavioral activities involved in marketing goods and services in both profit and not-for-profit enterprises. Theory and case studies combine to develop an understanding of marketing environments; marketing research; consumer and business markets and buying behavior; product, pricing, promotion, and distribution strategies; the challenges and opportunities of direct and online marketing today, social responsibility, and marketing ethics. Prerequisites: Core I of business major.

BUS 336 E-tailing and Retailing (3)
Study of retailing as an institution in society, the challenging environment
facing retailing today and tomorrow, and future retailing management practices
that include etailing and other direct marketing opportunities. Prerequisite:
BUS 333.

BUS 343 Principles of Organization and Leadership (3)
Theory and models of organizational behavior and their application to organizational leadership, development, and maintenance. Designed to increase students’ abilities to perceive themselves, organizational identities, organizational contexts, and available options for action. Prerequisites: Core I of business major.

BUS 345 Human Resources Management (3)
Study of the legal and regulatory environment of personnel management along with the opportunities associated with recruiting and retaining quality employees. Prerequisites: Core I and II of business major except BUS 301.

BUS 363 Managerial Finance (3)
Principles and analytical methods of corporate financial analysis and management. Core topics include financial statement analysis, money and capital markets, stock and bond valuation, capital structure analysis, and capital budgeting. Prerequisites: Core I of business major.

BUS 367 Risk Management and Insurance (3)
A study of risk identification, risk analysis, and risk management. Includes insurance, techniques of loss control, risk retention, and risk transfer. Pre-requisite: Core I and II of business major except BUS 301.

BUS 375R Topics in Business Administration (3)
Topics in business management and leadership. Prerequisites: Core I of business major and consent of instructor.

BUS 385R Directed Study in Business Administration (3)
Courses in which a student arranges an in-depth study of a particular topic under the individual guidance and supervision of a faculty member, as described in the University Catalog. Prerequisite: consent of instructor.

BUS 399 Internship/Practicum in Business (3)
Internship or practicum in field of potential employment or advanced study. Internship proposal must be approved before registration. Prerequisite: consent of instructor.

BUS 404 International Business (3)
Theory and case study introduction to international business. Topics include cultural, political, legal and economic environments; global trade and investment; foreign exchange; business-government relations; and international operations management. Prerequisites: Core I and II of business major except BUS 301.

BUS 407 Entrepreneurship and Small Business Management (3)
Study of entrepreneurship, creation of new ventures, and the management of smaller enterprises. Topics include the characteristics of successful entrepreneurs, identification and analysis of opportunities for new ventures, legal and tax considerations, acquisition of capital, and management as it applies to smaller organizations. Extensive use is made of case studies and a major research/case analysis project involving a potential or actual business is required.

BUS 408 Investments: Securities and Markets (3)
Study of contemporary securities and markets. Includes asset allocation, portfolio theory, market efficiency, asset pricing models, program trading, and equity and equity-index options. Prerequisite: Core I of business major except

BUS 414 Leadership and Influence (3)
Critical study of leadership and influence vis-à-vis the lives and leadership experiences of significant individuals and groups. Focus is on identification and internalization of core elements of leadership such as skills, personality characteristics, environments, group dynamics and organizational position that contribute to one’s effectiveness or ineffectiveness as a leader. Prerequisite: junior or senior class standing.

BUS 432 Persuasion: Sales and Promotion (3)
How to persuade or influence others, including techniques
for changing peoples’ minds, feelings, and behaviors as well as techniques
that are practical for selling products and promoting ideas.
Prerequisite: business major core I and II or permission of instructor
.

BUS 433 Strategic Marketing Management (3)
A strategic perspective for marketing management, in a global environment. Addresses company organization, industry structure, firm’s competitiveness, marketing activities and market-entry strategies. Stresses intensive case instruction and requires an extensive market plan for a current or prospective business. Prerequisites: Core I and II of business major except BUS 301.

BUS 434 Consumer Behavior (3)
Study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas or experiences to satisfy needs and desires. Emphasis is on lifestyle, situation, and information processing. Prerequisites: Core I and II of business major except BUS 301.

BUS 437 Marketing Research (3)
Study of the concepts, theories, and principles underlying the marketing research process. Focus is on development and evaluation of research designs for gathering marketing information and database mining. Prerequisites: Core I and II of business major except BUS 301.

BUS 463 Advanced Financial Management (3)
Advanced, case-based study of strategic financial management. Topics include short and long term financing, derivative instruments and risk management, valuation and investment, and mergers and acquisitions. Prerequisites: Core I and II of business major except BUS 301.

BUS 498 Strategic Management (3)
Case-study capstone course that brings together all areas of business administration and analysis for strategic management of organizational enterprise. Prerequisites: Core I and II of business major and senior class standing. Must be taken in the last semester of business major coursework.

BUS 499 Senior Internship/Practicum in Business (3)
Internship or practicum in field of potential employment or advanced study. Internship proposal must be approved before registration. Prerequisites: Core I and II of business major and consent of instructor.